Marketing

AAS Degree – Code #0633

Steven Reynolds, Program Coordinator

Email address: reynolsa@alfredstate.edu

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program. The college will provide a list of appropriate laptops to all students who have been accepted to attend Alfred State.

PROGRAM STUDENT LEARNING OUTCOMES

Achieve an understanding of concepts and applications in the aspects of the marketing mix.

Achieve an understanding of concepts and applications in the design and implementation of a sales presentation.

Achieve an understanding of concepts and applications in the analysis of consumer-buying behavior.

Achieve an understanding of concepts and applications in interpreting the various aspects of advertising, including, but not limited to demographics, brand awareness, the marketing mix and media selection.

Achieve an understanding of concepts and applications in the use of technology in marketing communications.

Achieve an understanding of concepts and applications in developing an effective Web page.

Written & oral communication (appropriate to degree level and type).

Critical thinking (problem solving, reasoning skills appropriate to degree level and type).

DIRECT ENTRY INTO BACCALAUREATE DEGREE PROGRAM

Alfred State marketing graduates may enter directly into either the business administration BBA or technology management BBA degree program at Alfred State.

TRANSFER OPPORTUNITIES

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

OCCUPATIONAL OPPORTUNITIES

Consumer and industrial sales

Service institutions

Banks

Advertising agencies

Financial and credit agencies

Insurance companies

Recreational businesses

Tourist bureaus

Transportation systems

EMPLOYMENT STATISTICS

Employment and transfer rate of 100 percent – 100 percent transferred to continue their education.

RELATED PROGRAMS

Accounting

Business Administration

Business Administration (Transfer)

Business Management (Career)

Financial Planning

Financial Services

Technology Management

ENTRANCE REQUIREMENTS/RECOMMENDATIONS

Required: Algebra

Recommended: Geometry, Algebra 2/Trigonometry

Marketing - AAS Degree

TYPICAL FOUR-SEMESTER PROGRAM

First

MKTG

2073

Principles of Marketing

3

ACCT

1124

Financial Accounting

4

CISY

xxx3

Intro to Computers/Info Mgt. Elective

3

COMP

1503

Freshman Composition

3

MATH

xxx3

Math Elective

3

HPED

xxx1

Physical Education Elective

1

17

Second

ACCT

2224

Managerial Accounting

4

BUAD

2033

Business Communications

3

BUAD

3153

Fundamentals of Management

3

MATH

xxx3

Math Elective

3

LITR

xxx3

Literature Elective

3

16

Third

BUAD

3043

Business Law I

3

ECON

1013

Macroeconomics

3

MKTG

1033

Advertising Principles

3

BUAD

4203

Personal Financial Planning

3

xxx3

General Education Elective

3

15

Fourth

BUAD

4053

Business Law II

3

ECON

2023

Microeconomics

3

MKTG

1063

Principles of Sales

3

MKTG

3153

Web Design & Marketing

3

xxx3

Business or Computer Elective

3

15

GRADUATION REQUIREMENTS

63 semester hours with a 2.0 cumulative index