AAS Degree – Code #0633
Steven Reynolds, Program Coordinator
Email address: email@example.com
The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.
A laptop computer is recommended, but not required, for students entering the marketing program. The college will provide a list of appropriate laptops to all students who have been accepted to attend Alfred State.
PROGRAM STUDENT LEARNING OUTCOMES
Achieve an understanding of concepts and applications in the aspects of the marketing mix.
Achieve an understanding of concepts and applications in the design and implementation of a sales presentation.
Achieve an understanding of concepts and applications in the analysis of consumer-buying behavior.
Achieve an understanding of concepts and applications in interpreting the various aspects of advertising, including, but not limited to demographics, brand awareness, the marketing mix and media selection.
Achieve an understanding of concepts and applications in the use of technology in marketing communications.
Achieve an understanding of concepts and applications in developing an effective Web page.
Written & oral communication (appropriate to degree level and type).
Critical thinking (problem solving, reasoning skills appropriate to degree level and type).
DIRECT ENTRY INTO BACCALAUREATE DEGREE PROGRAM
Alfred State marketing graduates may enter directly into either the business administration BBA or technology management BBA degree program at Alfred State.
Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.
Consumer and industrial sales
Financial and credit agencies
Employment and transfer rate of 100 percent – 100 percent transferred to continue their education.
Business Administration (Transfer)
Business Management (Career)
Recommended: Geometry, Algebra 2/Trigonometry
Marketing - AAS Degree
TYPICAL FOUR-SEMESTER PROGRAM
Principles of Marketing
Intro to Computers/Info Mgt. Elective
Physical Education Elective
Fundamentals of Management
Business Law I
Personal Financial Planning
General Education Elective
Business Law II
Principles of Sales
Web Design & Marketing
Business or Computer Elective
63 semester hours with a 2.0 cumulative index