Marketing (AAS)

Application Code: 
Degree Received: 
Associate in Applied Science (AAS)
Academic Department Info: 
Program Coordinator: 
Steven Reynolds
Coordinator Email:

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing includes the numerous business activities required to satisfy the needs of the consumer and industrial buyer. The marketing program at Alfred State focuses on the consumer and industry. Communication skills are emphasized in basic courses in management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. The program’s liberal arts foundation provides a basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program.

Student Learning Outcomes: 
  • Achieve an understanding of concepts and applications in the aspects of the marketing mix.
  • Achieve an understanding of concepts and applications in the design and implementation of a sales presentation.
  • Achieve an understanding of concepts and applications in the analysis of consumer-buying behavior.
  • Achieve an understanding of concepts and applications in interpreting the various aspects of advertising, including, but not limited to demographics, brand awareness, the marketing mix and media selection.
  • Achieve an understanding of concepts and applications in the use of technology in marketing communications.
  • Achieve an understanding of concepts and applications in developing an effective web page.
  • Written & Oral Communication (appropriate to degree level and type)
  • Critical Thinking (problem solving, reasoning skills appropriate to degree level and type)
Entrance Requirements & Recommendations: 

Required: Algebra
Recommended: Geometry, Algebra 2/Trigonometry

Features & Facilities: 
  • Focuses on sales, advertising, consumer behavior, and computer applications of marketing
  • Also provides extensive preparation in communication skills
Articulation Agreements: 

Current articulation agreements exist with Alfred University, SUNY Oswego, Hilbert College, Rochester Institute of Technology, St. Bonaventure University, Canisius College, Niagara University, and SUNY Brockport. Transfer to other colleges and universities that are not under articulation is very common. Approximately 60 percent of the business majors transfer to an upper-division program each year, either here at Alfred State or elsewhere.

Graduation Requirements: 

63 semester hours with a 2.0 cumulative index

Career Opportunities: 
  • Consumer and Industrial Sales
  • Service Institutions
  • Banks
  • Advertising Agencies
  • Financial and Credit Agencies
  • Insurance Companies
  • Recreational Businesses
  • Tourist Bureaus
  • Transportation Systems
Direct Entry Into Baccalaureate Degree Program: 

Alfred State marketing graduates may enter directly into either the business administration BBA or technology management BBA degree program.

Transfer Opportunities: 

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include: Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

Typical Semester Layout: 

Most students are in a classroom setting 15-18 hours per week for formal instruction. All courses required of marketing majors are three credit hours, which equates to three-four hours per week in a classroom/lab and six-eight hours per week of outside reading and project assignments. Students are assigned a faculty adviser specific to their program, who works individually with him/her to set up schedules and choose appropriate electives.

An optional summer cooperative education experience is available. Interested students are offered work experience in positions related to their academic program during the summer between their first and second years at Alfred State.

First Semestercredits
MKTG2073Principles of Marketing3
ACCT1124Financial Accounting4
CISYxxx3Intro to Computers/Info Mgt Elective3
COMP1503Freshman Composition3
MATHxxx3Math Elective3
HPEDxxx1Physical Education Elective1
Second Semestercredits
ACCT2224Managerial Accounting4
MATHxxx3Math Elective3
BUAD2033Bus Communications3
BUAD3153Fund of Management3
LITR xxx3 Literature Elective3
Third Semestercredits
BUAD3043Business Law I3
MKTG1033Advertising Principles3
 xxx3General Education Elective3
BUAD4203Intro Personal Financial Planning3
Fourth Semestercredits
BUAD4053Business Law II3
MKTG1063Principles of Sales3
MKTG3153Web Design & Marketing3
 xxx3Business or Computer Elective3
Employment and Transfer Rate: 
Employment and Transfer Survey Details: 
Survey Details201020112012
Receiving Degrees726
Responding to Survey6 (86%)2 (100%)5 (83%)
Employed1 (17%)0 (0%)1 (20%)
Employed in Field1 (100%)--1 (100%)
Transferred5 (83%)2 (100%)4 (80%)
Unemployed & Seeking Employment------
Unemployed & Not Seeking Employment------
Employment and Transfer Salary Information: 

Prefer not to disclose (1)