Sport Management

BBA Degree - Code #0182

Dr. Cliff McPeak, Program Coordinator

Email address: mcpeakc@alfredstate.edu

The sports industry requires a great variety of people with expertise in business. To meet this growing need, the Business Department at Alfred State is offering a Sport Management program resulting in a Bachelor of Business administration (BBA) degree. A student will enter as a freshman and graduate in four years with a BBA degree, focusing on sport management. This course of study is designed to produce graduates ready to contribute in the areas of administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management, innovation and development.

The sport management graduate will complete a specialization in marketing and event promotion. Each student will participate in field experiences during the second year and a full-semester internship in the senior year. An emphasis is placed on writing and speaking proficiently. The graduate will study the core body of knowledge in sport management, a sport management specialization, and the general education program designed by SUNY.

PROGRAM STUDENT LEARNING OUTCOMES

Demonstrate technical competence in domestic and global sport businesses through the study of major disciplines within the field of sport management and business.

Define, research, analyze, and create solutions for sport management and business problems and issues by using critical thinking and decision making skills for evaluating data, information and materials.

Apply software, technology, and information systems in contemporary sport management operations and business.

Develop the critical thinking skills of creating and managing innovation and new development in sport management and business by working effectively in teams.

Analyze complex sport management and business issues and communicate findings through a coherent written and oral presentation.

Analyze the strategic management process in relation to the current environment in sport management and business, and identify specific trends and strategies.

Demonstrate knowledge of ethics, government regulations, and the legal system and how each applies to sport management and business.

Apply mathematical reasoning to obtain accurate results in solving problems.

OCCUPATIONAL OPPORTUNITIES

Account sales

Recreation service industry

College athletic departments

Sport marketing firms

Sport event promotion firms

Professional sport organizations

Ticket sales

Olympic organizations

City sport corporations

RELATED PROGRAMS

Business Administration (BBA)

Business Administration (Transfer)

Business Management (Career)

Entrepreneurship

Financial Planning (BBA)

Marketing

ENTRANCE REQUIREMENTS/RECOMMENDATIONS

Sport Management - BBA Degree

fTYPICAL EIGHT-SEMESTER PROGRAM

First

ACCT

1124

Financial Accounting

4

CISY

xxx3

Intro to Computers/Info. Mgt.

3

COMP

1503

Freshman Composition

3

SPMG

1123

Intro. to Sport Management *

3

MATH

xxx3

Math Elective

3

16

Second

BUAD

2033

Business Communication

3

ACCT

2224

Managerial Accounting

4

SPMG

2003

Sport in Society **

3

MKTG

2073

Principles of Marketing

3

LITR

xxx3

Literature Elective

3

HPED

xxx1

Physical Education Elective

1

17

Third

BUAD

3153

Fundamentals of Management

3

SPCH

1083

Effective Speaking

3

SPMG

3013

Sport Communication *

3

BUAD

3043

Business Law I

3

SPMG

3001

Field Experience I

1

xxx3

General Education Elective

3

16

Fourth

ECON

xxx3

Macro or Microeconomics

3

MKTG

1063

Principles of Sales

3

SPMG

4003

Sport Law **

3

SPMG

4123

Sport Facility Mgt. Plan & Features**

3

SPMG

4001

Field Experience II

1

xxx3

General Education Elective

3

16

Fifth

COMP

5703

Technical Writing II

3

SPMG

6003

Sport Marketing *

3

SPMG

5003

Sport Business and Finance *

3

TMGT

5001

Professional Business Seminar *

1

xxx3

General Education Elective

3

xxx3

Upper-level Open Elective

3

16

Sixth

SPMG

6033

Sponsorship **

3

SPMG

6013

Licensing and Endorsements **

3

SPMG

6023

Event Promotion and Sales **

3

xxx3

General Education Elective

3

xxx3

Upper-level Open Elective

3

15

Seventh

SPMG

7001

Pre-Internship Seminar *

1

SPMG

7023

Strategic Mgt. in Sport Organizations *

3

xxx3

Open Elective

3

xxx3

Upper-level Open Elective

3

xxx3

Upper-level Open Elective

3

13

Eighth

SPMG

8112

Internship

12

12

* Offered only in fall semester

** Offered only in spring semester

GRADUATION REQUIREMENTS

121 credit hours, including one credit hour of physical education

30 credit hours of the 45 upper-level credit hours for this degree must be taken at Alfred State

Cumulative overall index of at least 2.0