At a glance
These mailings featured humorous memes of Alfred State’s mascot, Orvis the Pioneer, and Spencer Peavey, senior director of student engagement, urging students to register for orientation. They also included helpful information about campus life, staying informed on potential emergencies, and financial aid.
The Alfred State Marketing and Communications Office recently won a Gold MarCom Award for its Orientation Progression 2014 meme postcards and emails.
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. This year, more than 6,500 entries were submitted from throughout the United States, Canada, and 15 other countries.
The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Alfred State’s entry included postcards and emails sent to accepted students about Orientation.
These mailings featured humorous memes of Alfred State’s mascot, Orvis the Pioneer, and Spencer Peavey, senior director of student engagement, urging students to register for orientation. They also included helpful information about campus life, staying informed on potential emergencies, and financial aid.