Dr. Rhema Fuller is in his fourth year as an Assistant Professor in the Business Department. His primary area of teaching is within the Sport Management programs. Prior to accepting a position at Alfred State, Dr. Fuller completed a doctoral degree at the University of Connecticut. While in Connecticut, he worked for three years as a coordinator for a sport-based youth development program in the inner city of Hartford for minority adolescent males. He also spent some time working in the Sports Marketing Department at the University of Michigan.
Event Promotions and Sales
Field Experience I and II
Licensing and Endorsements
Intro to Sports Management
Sport in Society
Sport Business and Finance
Selected Scholarly Activities
Bruening, J.E., Fuller, R.D., Percy, V.E. (in press). A multilevel analysis of the lifespan of the campus- community partnership: From initiation to restructuring. Journal of Service-Learning in Higher Education.
Bruening, J.E., Fuller, R.D., Cotrufo, R.J., Madsen, R.M., Wilson-Hill, D., (in press). Applying intergroup contact theory to the sport management classroom. Sport Management Education Journal.
Stadler Blank, A., Sweeney, K., Fuller, R.D. (in press). Room for growth in professional sport: An examination of the factors affecting African-American attendance. Sport Marketing Quarterly.
Martin, B.E., Harrison, C.K., Fuller, R.D. (in press). “Eagles don’t fly with sparrows” Self- determination theory (SDT), African American male scholar-athletes and peer group influences on motivation. Journal of Negro Education.
Bruening, J.E., Welty Peachey, J., Evanovich, J.M., Fuller, R.D., Coble Murty, C.J., Percy, V.E., . . . Chung, M. (in press). Managing sport for social change: The effects of intentional design and structure in a sport based service learning initiative. Sport Management Review.
Fuller, R.D. (2014). Transition experiences out of intercollegiate athletics: A meta-synthesis. The Qualitative Report, 19(91), 1-15.
Fuller, R.D., McPeak, C., Back, K. (2014). Eliminating varsity sports at a division III institution: An evaluation of process. Paper presented at the North American Society for Sport Management Conference, Pittsburgh, PA. May 2014.
Fuller, R.D. (2014). Using visual metaphors in teaching social issues in sport. Poster presented at the North American Society for Sport Management Conference, Pittsburgh, PA. May 2014.