Marketing

The Business Department is excited to be offering a unique 2-in-1 marketing BBA program with a digital design and writing for digital media component that provides students with the latest skills and knowledge relevant for today’s digital marketing environment. Students will immerse themselves in the creative application of graphic art and design, essential content writing for emergent media, along with the development of digital marketing strategies for e-commerce, m-commerce, and standard business commerce. The business marketing focus will deep-dive into consumer engagement, brand marketing, marketing data analytics, SEO, and marketing management for small and corporate business.

In addition, students who are looking for a basic marketing program are able to complete our marketing AAS degree. Upon completion, they will be able to transfer seamlessly into the comprehensive BBA degree.

• Prepares graduates for the new digital marketing environment with application of the latest technology software to design, write copy, and produce full content for web, social media, and mobile digital platforms.
• Create marketing advertising campaigns that tackle important topics of DEI, corporate sustainability, and international issues.
• Develop fundamental marketing analytics skills using key tools such as GA4 (Google Analytics).
• Discover how digital media marketing effects e-commerce in its performance and value to our economy.
• Learn key strategies to deliver effective marketing management communication plans.
• The BBA degree in marketing is designed to allow students to enter as first-year students or to transfer in after earning an AAS or AS in marketing or business.

Industry Quote

“The new marketing BBA degree offered by Alfred State College will equip students with both marketing theories and practical learning. Graduates from this program will be well-prepared for a variety of marketing careers. With the tremendous evolution of the marketing industry over the last decade, the hands-on experience these students will gain gives them a step up from students with only conceptual knowledge. Having helped train recent college graduates as they enter their career, I see the importance of practical skills gained alongside a degree. I hope to have an Alfred State BBA graduate on my team!” – Kristy Green, account manager (Nielsen/Claritas).