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Communications Office Captures Gold Award

Printer-friendly version Posted Date: Wednesday, November 9, 2011 - 07:01

The Communications Office of Alfred State College has been notified that its admissions promotional marketing materials captured a coveted Gold Award in the recent MarCom award competition.

This year there were approximately 6,000 entries from throughout the United States and other countries. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 18 percent of entries were gold winners.

The MarCom Awards is an international creative competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.

The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for excellence.

Entries are judged by senior-level, experienced professionals; they are freelancers or own their own businesses, selected based on experience and availability. All work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence.

The mission of the MarCom Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals. Oftentimes, the success of a marketing or communications program is difficult to measure in terms of return on investment, so the MarCom Awards gives winners the opportunity to show that their work is highly regarded within the creative industry.

Alfred State College, a member of the technology college sector within the State University of New York (SUNY) system, offers outstanding educational opportunities for students in its 52 associate degree programs, 19 baccalaureate degree programs, and three certificate programs. ASC continues to expand its online education offerings to include more than 56 online courses as well as two complete curriculum options (health information technology and court and realtime reporting). Numerous vocational-technical offerings stressing hands-on learning are available at the School of Applied Technology Campus located in nearby Wellsville, NY. The College is accredited by the Middle States Association of Colleges and Schools, and several programs are also accredited or approved by program-specific professional organizations.